# identity.md

## Organization Overview
- **Company Name:** 再惠网络科技 (Kezaihui)
- **Mission:** To be the commercial operating system for local life clients, enabling every business owner to easily open and operate their stores.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded approximately 11 years ago; primary operations indicated in Shanghai, China.
- **Size and Scale:** Serves millions of mid-to-large local life service merchants across China.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to empowering local business owners, simplifying operations, and fostering innovation to deliver superior choices for users.
- **Relevant Links:** [About Us](https://kezaihui.com/home/page/about)

## Operations & Structure
- **Business Model and Operational Approach:** Provides a full-stack, one-stop e-commerce solution for local life merchants, encompassing online store setup, design, marketing, data monitoring, inventory, CRM, payment, POS, and short video services. Integrates with major social media (Douyin, Bilibili) and transaction platforms (Meituan Dianping, Taobao Flash Sale, JD Waimai), offering extensive private domain traffic solutions.
- **Location(s) and Geographic Presence:** Operates across China, serving local life service merchants nationwide.
- **Key Partnerships and Affiliations:** Partnerships include social media platforms like Douyin and Bilibili, and transaction platforms such as Meituan Dianping, Taobao Flash Sale, and JD Waimai.